About SCALA

SCALA USA is a business that does handmade dresses that make every woman look unique and drive attending to her persona. Mostly classic prom, heavily beaded. In fact, Skye and SCALA produces very similar dresses, the only big differences in SCALA is more B2B while Skye is more customer facing. 

TYPE

Brand StyleGuide
Hangtag

Softwares

Photoshop
Illustrator
Indesign
 

 

Brand Style Guide

The SCALA brand style guide is a 16 pages documents that discuss logos, color and typography applications. Since SCALA already have the logo in black, grey and white, and they would like to keep grey colors as the primary colors. I expand their color palette into the rosey realm as secondary colors. Here are a few screenshots of the brand style guide. 

Hang Tags

For the hang tags, I added some patterns for the clients to choose from on the first drafts, but ultimately we changed the hang tags into a folded tags with simpler design.