Alka + BC
Alka+BC is a fictional product produced in a project for Marc Villarreal's Marketing Practice and Principle class @ UCLAX.
The goal for this project is to produce a final presentation and executive summary that covers the SWOT, situational analysis, positioning statement, STP and etc.
In order to give a visual representation for this fictional product, I have created the name and logo, water bottle packaging, billboard & posters, stationery, website and video.
Alka+BC is a bottle of alkaline water that contains vitamins B & C. It helps improving metabolism and better digestive health. Also, it provides healthy regulation of nervous system and protection against immune system deficiencies.